If squeezing every last bit out of your equipment is your aim, then look no further. The crew at Empire can help you get in to the best equipment there is, no matter what style of riding you're in to.


Defy Advanced Pro & SL

Engineered for real-world performance, even on rough roads and the longest days. The Advanced-grade composite frame features endurance geometry with the perfect blend of light weight, stiffness and road-smoothing compliance. The OverDrive 2 steerer tube and full composite fork work together to boost front-end stiffness and precision. New disc brake technology and the vibration-damping D-Fuse seatpost enhance control and comfort. And the PowerCore bottom bracket turns every pedal stroke into positive forward motion, helping you stay strong all the way to the finish.

-Starting at $3200


TCR Advanced Pro & SL

The all-new TCR gives you every advantage on the road—climbing, descending, cornering and sprinting. Through superior engineering and composite manufacturing, the redesigned Advanced-grade composite frame sheds weight without sacrificing its best-in-class stiffness. Legendary Compact Road race geometry delivers precise handling with aggressive riding positioning. And the all-new Variant seatpost adds to its smooth, efficient ride quality and performance.

-Starting at $3200


Propel Advanced Pro & SL

It starts with AeroSystem Shaping Technology, engineered and refined through extensive wind-tunnel analysis. Those sleek shapes and tube profiles are then handcrafted with Advanced-grade composite material to produce an aero road machine that’s both stiff and light, with a sharp, responsive ride quality. The OverDrive 2 steerer tube and PowerCore bottom bracket give it precise steering and efficient power transfer. And its purpose-built aero road technologies, including SpeedControl SL brakes and a Vector seatpost, all add up to a well-rounded performer that really shines in sprints and solo flyers.

-Starting at $4400


XTC Advanced SL

Handcrafted with superlight Advanced SL composite, this race-bred 27.5 speed machine gives you minimal weight, razor-sharp handling and lighting fast acceleration. Ridden by pro XC racers, it features an OverDrive steerer tube design for a super-stiff and sharp-handling front end. The MegaDrive downtube and toptube combo helps boost stiffness in the chassis. And the PowerCore bottom bracket produces explosive acceleration and pedaling efficiency.

-Starting at $4600


Anthem Advanced

Engineered to give Giant’s elite-level racers every advantage on technical XC racecourses, this composite rocketship blends the legendary performance of the Anthem name with 100mm of Maestro Suspension and purpose-built 27.5 frame design. Handcrafted with a stiff, superlight Advanced composite mainframe that’s optimized for a 100mm suspension fork, it’s your ticket to the podium. Frame technologies include Giant’s OverDrive steerer tube for precision stiffness and steering, internal cable and dropper seat routing.

-Starting at $3100


Trance Advanced

The composite Trance Advanced 27.5 is light, agile, and built to go fast on technical trails. Developed with input from Giant pro enduro racers, it features an Advanced-grade composite frame made specifically for 27.5 wheels. With 140mm of smooth active Maestro rear suspension, it’s an all-around trail slayer that climbs as well as it descends. The OverDrive steerer tube and a PowerCore bottom bracket ensure steering precision and pedaling stiffness, and frame details include internal cable routing, integrated downtube protection and ISCG-05 chain guide compatibility.

-Starting at $3300


Reign Advanced

Built for and tested by Giant Factory Off-Road Team enduro pros on the world’s most demanding courses, this all-mountain trail slayer mates a lightweight, stiff and sharp-handling Advanced composite frameset with 160mm of smooth Maestro Suspension. The frame was engineered specifically for its 27.5 wheels, giving you confidence, control and speed on the roughest trails. It’s strong enough to handle aggressive terrain and efficient enough to float up climbs. Stable geometry, a tapered OverDrive steerer tube design and air or coil shock-compatible shock mounts make Reign Advanced 27.5 the king of enduro.

-Starting at $5200